Finally, multi-level and network marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved in to the 21st century and are using technology to help people build their network marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the net with sites such as gotomeeting.com, where the same presentation can be given to an organization all at once, instead of to one person at a time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing things to help their network marketing business builders become successful quicker and easily than previously. automated marketing Let’s now talk about the automated marketing system that truly leads an interested prospect, step by step, to the desired end result of becoming a member of your network marketing downline.
So, what exactly IS an automated marketing system? Usually it includes a few key components. The initial and most important element of the system is a lead capture page, also referred to as a landing page. This is usually a website that someone may visit due to advertising, either online or offline, for more information information about something, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video for them to watch, which will cause the individual to want more info and go further down the line toward signing up for your organization. A very important feature of the lead capture page is the opt-in form. This form asks the person viewing the site to offer you his or her name, email address, and if you desire, even their contact number, before you give them more information.
That is really exciting, because this one step, and whether or not they choose to take it, is what separates the info gatherers from the individuals who are hot for whatever it is you should offer. Are you aware the importance of what I simply wrote? The people who fill out the opt-in form have raised their hands and showed you that they are very interested in what you have to offer, plus they are giving you permission to advertise to them. Each person who opts in to your site becomes what is referred to as a pre-qualified lead, this means they will have just pre-qualified themselves as an interested prospect! Which has just eliminated most of the work for you to find out who would like to hear your story and who doesn’t. With that certain landing page, just how many people did you must speak to in order to obtain their contact information? Generally, zero one! Sure, in some instances you will speak to someone throughout your day and verbally send them to your internet site (website landing page).
Even right there in that one step can you see how the conversation has changed? You aren’t trying to sell the whole idea there and set up another meeting with them, you’re just sending them somewhere to get more information on their very own, and if they want to know more, they’ll let you know! More importantly though, with this particular automated lead generating marketing system, once you get all of the components ready to go and you also are driving traffic to your internet site (more about that in a forthcoming article), it really is on autopilot for you! Are you beginning to understand how valuable this kind of automated marketing system can be?
Once the reader has opted in to receive more information, this is where the MLM companies with automated marketing systems truly deliver. Some really great companies supply you, the network marketer, with excellent marketing pieces that explain the business to the prospect in one or a group of videos, and they provide a way for the prospect to do this. By that I mean there is usually a link for them to subscribe or look at your waiting list, rendering it virtually effortless for you to bring them under you in your downline. Should they don’t subscribe then and there, though, all isn’t lost. That is where the next key component of an excellent automated marketing system comes into play.
The next important part of an automated marketing system is what is known as an autoresponder. Remember well when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information about themselves – their name, their email, and depending on opt in form, their contact number. The autoresponder allows you to collect those email addresses and keep them stored in a database so as to easily send follow-up emails to them as a group, rather than sending out individual emails.
Do you know what else autoresponders can perform? You can set up a series of emails and designate which days you’ll send them to each prospect, even though they were added to the database on different days! So, you merely need to write them once, the autoresponder manages the rest. It really is sheer genius. One of these of an autoresponder site is aweber.com. There are others as well. Even better, the MLM and multilevel marketing companies who are providing you with automated marketing systems usually have an autoresponder in place for you within that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that is usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. That is invaluable for you, because let’s face it, anyone in the beginning of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.By using all the components described above in an automated marketing system to build your MLM or network marketing business, you can see that many more opportunities for folks to join up with you’re provided. It no more depends upon that 5 minute conversation you have with them on the opportunity meeting in the course of your day.